identity conscious music production and artist development
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why trust me
Hi, I’m Mike Sorrentino.
I help independent artists turn strong creative vision into clear direction, professional output, and sustainable growth.
I bring together over 20 years of first-hand experience as a musician with high-level mentorship from Grammy-winning, Platinum-certified producers, songwriters, and industry professionals.
Before working behind the scenes, I lived the artist life fully: rehearsals, studio sessions, touring, small clubs and large stages, in my home country and abroad.
I understand the creative pressure, the uncertainty, and the frustration of having talent but no reliable roadmap.
In 2019, I transitioned fully into music production and artist development.
Not because I stopped being an artist, but because production allowed me to help artists translate raw emotion into music that works in the real world.
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Why Most Artists Get Stuck
Over the years, a pattern became impossible to ignore.
Most artists don’t struggle because their music isn’t good.
They struggle because they lack strategy, positioning, and clarity.
They release songs without a long-term plan.
They invest in production without understanding branding or audience.
They hope momentum will appear and it rarely does.
Great records alone are no longer enough.
Artists need development.
How I Solved This
(So You Don’t Have To)
To better serve my clients, I intentionally expanded my expertise beyond production.
During 2024 and 2025, I received advanced mentorship across:
songwriting and artistry
mixing and mastering
branding and artist identity
marketing, content, and audience growth
These are the most overlooked, yet decisive, elements of a modern music career.
I also developed a strong network across industry professionals, publishing, and sync licensing, creating real opportunities for music placement in film, TV, games, and advertising.
What I built is not a collection of tips.
It’s a cohesive system.
world-class mentorship
Adam McInnis - 5x K-Pop Award Winner
Signed to Concord Music Publishing, he is most known for his work with world-renowned DJ Fedde Le Grande and over 100 placements in the sync licensing world as one of the only people doing so in every major music genre. Adam is an artist, songwriter, and producer. He is also in the band Sons of Legion. His voice has been heard on networks such as Vh1, MTV, HBO, ESPN, FOX, ABC, CMT, E!, NCAA, and by hundreds of thousands of music fans at world renowned EDM festivals such as EDC, Tomorrowland, and Ultra.
David “DQ” Quiñones - World Class Hitmaker
With an impressive track record of writing songs for renowned artists like Beyoncé, Brandy, BTS, Demi Lovato, Nicki Minaj and more, DQ's talent and dedication have solidified his position as a world-class songwriter and collaborator. DQ's passion lies in working with fellow singers, whether it be producing in the studio or providing vocal coaching. DQ is known for his warm demeanor and exceptional success in the music industry as he bridges the gap between the pop and urban markets in Nashville.
Lauren Dyson - Multi-Platinum Songwriter & Artist
Lauren is a multi-platinum artist and songwriter and has written hits for countless artists, including K-pop sensation BTS “I'm Fine", Girls Generation “Bad Girl", Jo Kwon the Avicii produced “Animal", Astrid S “Paper Thin", Wiktoria “Save Me", Anastacia “Caught in the Middle", top 10 Billboard chart topper by Skylar Stecker “Blame", Red Velvet, Taeyeon, Cascada, Liam Ferrari “Hurt" and many more.
Scotty Grand - Vocal Coach, Songwriter & Musical Director
Scotty has famously been linked to having received his talents and voice, specifically, via his Great Aunt being, “Queen of Gospel Music” Mahalia Jackson. He studied at Berklee College of Music in Boston, Massachusetts before moving to Los Angeles and now settling in Costa Rica. Scotty began touring with Jordin Sparks as her creative director and also wrote the the theme song for the TV Show Wonder Years.
and more…
industry network
and more…
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EACH ARTIST IS UNIQUE
There is no “one-size-fits-all” career path.
My approach is:
custom-built
detail-driven
results-focused
Whether you need radio-ready music, or a complete roadmap for building a long-term artist career, I tailor the process to your goals, sound, and identity.
WHAT MAKES THIS DIFFERENT
The best record in the world FAILS if no one hears it
That’s why my WORK is holistic, NOT TRANSACTIONAL
MY ARTIST DEVELOPMENT FRAMEWORK INCLUDES:
1. The artist Genome
a deep identity session defining sound, themes, visuals, and audience
2. identity-aware music production
from songwriting to final master, shaped around your emotional DNA
3. brand coaching & Visual Direction
clarity on how to present yourself to the world and online
4. content strategy & Release Planning
how to use your content to help your music cut through the noise
5. CAREER ROADMap
the steps to build an audience, stay relevant, and see a return on your investment.
This is not just production.
This is full artist development.
built to launch your career, not just your songs.
WHAT happens NEXT
During our free call I will assess your current situation, goals, and needs.
If we’re a good fit, I’ll walk you through the collaboration options best suited to your project.
starter package - production only
For artists who only need the music made.
Includes:
1 or more songs, professionally produced
Songwriting feedback and support
Song arrangement & sound design
Mix + master
Feedback and revisions
Your music pitched to sync licensing opportunities
Instrument writing & performance (optional)
Outcome: Radio-ready, high-quality songs.
Investment (per song):
starting at 890€
hybrid package - production & development
For more demanding artist projects.
Includes everything in the Starter Package, plus:
Artist Genome Identity Session
Visual + branding direction
12 content ideas tailored to the project
1-year access to my Artist Breakthrough resources
Release strategy
Playlist pitching guidance
Outcome: A cohesive identity with high-level music.
Investment (per song):
starting at 1190€
flagship package - The Full Career Builder
My highest value package
For artists looking toskyrocket their career thefastest possibleway.
Includes everything in the Hybrid Package, plus:
Social media content system
Monthly development calls
Release calendar for 6–12 months
Monetization roadmap
Live show prep
Fanbase growth system
Outcome: A complete career framework with high-level music and direction.
Investment (per song):
starting at 1490€*
* minimum of 5 songs required.
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some of my music
what ARTISTS SAY aFTER WORKING TOGETHER
