Artist Development for Independent Pop, Rock & Alternative Artists
Mike Sorrentino's Artist Development program combines the Artist Genome Sequencing identity process with the 5-pillar Artist Breakthrough framework, guiding independent artists through Songwriting, Production, Branding, Release, and Engagement.
Unlike production alone, this builds a complete, sustainable career around your music: identity, brand, content, and release strategy included. Artist Development starts at 990€ per artist.
identity conscious music production and artist development
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The Artist Genome Sequencing Process
Every Artist Development project begins with Artist Genome Sequencing, a proprietary identity session combining Myers-Briggs personality typing, Jungian archetypes, and a Music Resonation Analysis.
The result is a clear picture of your psychological and sonic profile, used to define your sound, themes, visuals, and audience before a single note is produced.
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The 5-Pillar Artist Breakthrough Framework
Songwriting — shaping your ideas into songs that carry your identity.
Production — arrangement, sound design, mixing, and mastering built around your Genome.
Branding — visual direction and positioning that match your sound.
Release — a strategy for how and when your music reaches the world.
Engagement — content and audience growth that keep momentum going after release.
The duration of the whole development cycle can range from 6-12 months, based on individual readiness and availability.
WHO THIS IS FOR
Independent pop, rock, and alternative artists who are ready to treat their music as a career, not just a release. If you have talent but no clear identity, audience, or roadmap, this is built for you.
trusted by industry professionals
and more…
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world-class mentorsHIP
Mike's approach is shaped by direct mentorship from Grammy-winning, Platinum-certified producers, songwriters, and industry professionals, including collaborators of Beyoncé, BTS, Demi Lovato, and Nicki Minaj, and a network spanning Columbia Records, Warner Music Group, and sync licensing agencies.
Adam McInnis - 5x K-Pop Award Winner
Signed to Concord Music Publishing, he is most known for his work with world-renowned DJ Fedde Le Grande and over 100 placements in the sync licensing world as one of the only people doing so in every major music genre. Adam is an artist, songwriter, and producer. He is also in the band Sons of Legion. His voice has been heard on networks such as Vh1, MTV, HBO, ESPN, FOX, ABC, CMT, E!, NCAA, and by hundreds of thousands of music fans at world renowned EDM festivals such as EDC, Tomorrowland, and Ultra.
David “DQ” Quiñones - World Class Hitmaker
With an impressive track record of writing songs for renowned artists like Beyoncé, Brandy, BTS, Demi Lovato, Nicki Minaj and more, DQ's talent and dedication have solidified his position as a world-class songwriter and collaborator. DQ's passion lies in working with fellow singers, whether it be producing in the studio or providing vocal coaching. DQ is known for his warm demeanor and exceptional success in the music industry as he bridges the gap between the pop and urban markets in Nashville.
Lauren Dyson - Multi-Platinum Songwriter & Artist
Lauren is a multi-platinum artist and songwriter and has written hits for countless artists, including K-pop sensation BTS “I'm Fine", Girls Generation “Bad Girl", Jo Kwon the Avicii produced “Animal", Astrid S “Paper Thin", Wiktoria “Save Me", Anastacia “Caught in the Middle", top 10 Billboard chart topper by Skylar Stecker “Blame", Red Velvet, Taeyeon, Cascada, Liam Ferrari “Hurt" and many more.
Scotty Grand - Vocal Coach, Songwriter & Musical Director
Scotty has famously been linked to having received his talents and voice, specifically, via his Great Aunt being, “Queen of Gospel Music” Mahalia Jackson. He studied at Berklee College of Music in Boston, Massachusetts before moving to Los Angeles and now settling in Costa Rica. Scotty began touring with Jordin Sparks as her creative director and also wrote the the theme song for the TV Show Wonder Years.
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FAQ
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Artist Development is a complete process that goes beyond music production to include identity, branding, content, and release strategy, so your music reaches the audience it's meant for.
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Production alone delivers a finished song. Artist Development adds the Artist Genome Sequencing identity process, branding direction, content strategy, and a release plan, so the music fits into a larger career strategy.
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A proprietary identity session using Myers-Briggs personality typing, Jungian archetypes, and a Music Resonation Analysis to define your sound, themes, visuals, and audience before production begins.
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A 5-pillar system, Songwriting, Production, Branding, Release, and Engagement, that structures the full artist development process from first idea to sustained audience growth.
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The Development package starts at 990€ per artist. The Hybrid package starts at 1190€ per song. The Flagship package starts at 1490€ per song and requires a minimum of 5 songs.
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Book a free call. Mike will assess your project and recommend the package that fits your goals.
Choose Your Level of Development
During our free call I will assess your current situation, goals, and needs.
If we’re a good fit, I’ll walk you through the collaboration options best suited to your project.
DEVELOPMENT package - COACHING only
For artists who already have finished, professionally produced music and only want the identity, brand, and career layer.
Includes:
Artist Genome Sequencing identity session
Visual and branding direction
12 content ideas tailored to the project
1-year access to Artist Breakthrough resources
Release strategy
Playlist pitching guidance
Outcome: The career framework to get a foothold in the industry.
Investment (per artist):
990€
hybrid package - development & production
For more demanding artist projects.
Includes everything in the Development Package, plus:
1 or more songs, professionally produced
Songwriting feedback and support
Song arrangement & sound design
Mix + master
Feedback and revisions
Your music pitched to sync licensing opportunities
Instrument writing & performance (optional)
Outcome: A cohesive identity with high-level music.
Investment (per song):
1190€ - 1490€
flagship package - The Full Career Builder
My highest value package
For artists looking to skyrocket their career as quickly as possible.
Includes everything in the Hybrid Package, plus:
Social media content system
Monthly development calls
Release calendar for 6–12 months
Monetization roadmap
Live show prep
Fanbase growth system
Outcome: A complete career framework with high-level music and direction.
Investment (per song):
starting from 1490€*
* minimum of 5 songs required.
Only need the finished music, without the branding and career layer? See Production.
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some of my music
what ARTISTS SAY aFTER WORKING TOGETHER
